Lead Generation & Pricing Tools
NorCal Carports Quote Engine
A production steel-building configurator that converts dimensions, structural requirements, options, and location data into an itemized quote.
~5 Months
Read the case studyThe underlying structure
These tools form the underlying structure behind a useful modern website. They are trusted options—not a mandatory bundle. We choose the smallest useful combination for the project, then add more only when it helps.
Astro
Fast page delivery
React
Useful interaction
Cloudflare
Reliable infrastructure
GitHub
Clear project history
TypeScript
Maintainable code
Tailwind CSS
Consistent design
Shopify
Online commerce
Apple App Store
App distribution
Stop letting an outdated site slow your growth. Build a faster, focused experience that captures qualified leads and stays simple to own.
Outdated CMS platforms & slow page loads
Fragile plugin updates, slow database queries, and aging page builders keep adding maintenance risk and slowing down mobile visitors.
Mobile visitors bounce before taking action
Slow mobile loading speeds and unclear action paths make prospects leave to research competitors instead of booking a call.
Lead details arrive without enough context
Generic forms create repetitive back-and-forth emails and make qualified opportunities harder to assess.
Hosting & maintenance costs add up every month
Expensive monthly database hosting and software subscriptions accumulate before the business proves they are needed.
Sub-second speed & 100/100 Core Web Vitals
Pre-rendered Astro static pages on Cloudflare Edge deliver instant sub-300ms response times with zero maintenance overhead.
Focused pages with a clear next step
Each page supports one customer decision instead of competing for attention.
Useful forms and reliable lead delivery
Validated inputs capture the right context and route inquiries where they belong.
A build that can start lean and expand
Begin with the essentials, then add payments, content, booking, or automation when justified.
I’m not here to sell you software you do not need. I’ll help you choose a powerful combination of entry-level tools, build around your priorities, and only add new elements when they create a clear benefit for the business.
Build around what the business needs today
Start with the website, content, lead capture, and customer path that matter most right now.
Do not pay for complexity you do not need
Use dependable tools with accessible plans, and only upgrade when the business has a clear reason to do so.
Review, verify, and improve regularly
Every month or so, look at the real inquiries, customer behavior, and priorities before adding the next element.
Selected client work
Quoting engines, lead pipelines, and order systems for real businesses — each written up with the constraints, the build, and what changed.
Lead Generation & Pricing Tools
A production steel-building configurator that converts dimensions, structural requirements, options, and location data into an itemized quote.
~5 Months
Read the case studyLead Generation & Edge Infrastructure
A five-step estimate experience that adapts to six service types and sends validated project details through a durable lead-intake pipeline.
~6 Weeks (171 commits, solo)
Read the case studyTechnical Audit & E-Commerce Hardening
A full-stack audit that repaired order notifications, upload handling, pricing drift, and conversion issues across a live apparel-printing website.
Focused audit + remediation (36 files, 6 commits)
Read the case studyPERFORMANCE
Lean pages, responsive media, and measured delivery reduce friction without turning speed into a marketing gimmick.
RELIABILITY
Forms, notifications, and private credentials are handled through bounded server-side workflows.
OWNERSHIP
The foundation supports content, commerce, booking, and automation when the business is ready for them.
Start a project conversation with Mike Ruiz or lock in a 1-on-1 strategy call.