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Concrete coatings
Carefree Stone: estimate requests that already describe the floor
An Arizona coatings shop. The form asks different questions for a garage floor and a commercial job.
The quote path
The form a visitor actually uses
The challenge
Carefree Stone coats garage floors, bathrooms, pool decks, and commercial slabs. Those buyers do not answer the same questions. A single generic form made every project sound the same, so the shop had to chase details after the request came in.
The approach
- Show finished floors first so a homeowner or facility manager can tell this is the right shop.
- Keep one estimate path. The first choice (garage, commercial, pool deck) changes the questions that follow.
- Write city and service pages for the Arizona towns and surfaces they actually serve.
What was built
01
Questions that follow the job
One form. The first pick changes what it asks next. A garage job and a commercial slab do not share a blank box.
- The visitor chooses the surface before they type a name.
- The form asks for size, condition, and timing that match that surface.
- The shop gets the project summary. The visitor gets a next step, not a fake checkout.
On the live site
- Open carefreestone.com.
- Start from a garage, bathroom, or commercial job and send an estimate with the surface already named.
- Land on a page written for an Arizona town they actually serve.
Need the same kind of site?
The local package is seven pages, click-to-call, a quote form, and the towns you serve.