Before we roll the cameras.
The local kit starts at $1,900. Then $129 a month to host it. You keep the domain. The site captures calls and quotes. It does not create demand if the rest of the business is not ready.
I do not run Google ads, post on your Business Profile, or answer your phone. If these are missing, a new site will look like it failed.
- A phone you actually answer
- Including after hours or a voicemail you check. If calls go nowhere, the site will look like it does not work.
- Google Business Profile that matches the site
- Same business name, phone, and service area. I do not run the profile for you. It has to exist and be accurate before launch.
- A few real job photos
- Work you actually did. Not stock. Three to five is enough to start.
- The towns you will drive to
- City pages only cover places you serve. A national list does not help a local job.
- Someone who replies to the quote form
- Quote requests go to you. Reply within a day or the lead cools off.
Materials for the kit
Same pages every time (home, services, city pages, about, reviews, faq, quote form). Your trade is the data.
- Business name and how it should appear
- Legal name if it is different from the name on the truck or the Google listing.
- The domain you keep
- You own it. I host the site. Send the registrar or confirm you can point DNS when we are ready.
- Services, hours, and the quote destination
- What you do, when you are open, and the email or phone that should receive quote requests.
- Photos and a logo if you have one
- Job photos first. A logo is optional. I can launch without a polished brand kit.
- Reviews you already have
- A Google reviews link, or a few quotes you are allowed to show. I will not invent testimonials.
Not required for launch
- Ads, blogs, and extra tools
- Google ads, article writing, extra city pages, booking, or a calculator can come later. They are not in the local kit.
- Perfect website copy
- Notes and how you talk to customers are enough. We do not wait on a brochure rewrite.
Does not include ads, ranking promises, or a lead count.
- Before we start
This list. If the phone, Google listing, photos, or towns are missing, we pause or we launch knowing leads will be weak.
- During the build
Two check-ins: copy and photos in, then a preview. Not a daily status report.
- After launch
Monthly hosting is the relationship. A short note is enough: site up, forms delivered, any small update you asked for.
Ready to send materials or talk it through?
Email the list to mike@mikeruiz.xyz, or use the contact form. There is no file portal and no fake checkout.