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Client onboarding

What I need from you before the site can work.

The local kit starts at $1,900. Then $129 a month to host it. You keep the domain.The site captures calls and quotes. It does not create demand if the rest of the business is not ready.

Ready before launch

These have to be true, or we should wait.

I do not run Google ads, post on your Business Profile, or answer your phone. If these are missing, a new site will look like it failed.

  • A phone you actually answer

    Including after hours or a voicemail you check. If calls go nowhere, the site will look like it does not work.

  • Google Business Profile that matches the site

    Same business name, phone, and service area. I do not run the profile for you. It has to exist and be accurate before launch.

  • A few real job photos

    Work you actually did. Not stock. Three to five is enough to start.

  • The towns you will drive to

    City pages only cover places you serve. A national list does not help a local job.

  • Someone who replies to the quote form

    Quote requests go to you. Reply within a day or the lead cools off.

Send so I can build

Materials for the kit

Same pages every time (home, services, city pages, about, reviews, faq, quote form). Your trade is the data.

  • Business name and how it should appear

    Legal name if it is different from the name on the truck or the Google listing.

  • The domain you keep

    You own it. I host the site. Send the registrar or confirm you can point DNS when we are ready.

  • Services, hours, and the quote destination

    What you do, when you are open, and the email or phone that should receive quote requests.

  • Photos and a logo if you have one

    Job photos first. A logo is optional. I can launch without a polished brand kit.

  • Reviews you already have

    A Google reviews link, or a few quotes you are allowed to show. I will not invent testimonials.

Can wait

Not required for launch

  • Ads, blogs, and extra tools

    Google ads, article writing, extra city pages, booking, or a calculator can come later. They are not in the local kit.

  • Perfect website copy

    Notes and how you talk to customers are enough. We do not wait on a brochure rewrite.

Does not include ads, ranking promises, or a lead count.

Stay in the loop

Two check-ins, then monthly.

  1. 01

    Before we start

    This list. If the phone, Google listing, photos, or towns are missing, we pause or we launch knowing leads will be weak.

  2. 02

    During the build

    Two check-ins: copy and photos in, then a preview. Not a daily status report.

  3. 03

    After launch

    Monthly hosting is the relationship. A short note is enough: site up, forms delivered, any small update you asked for.

Ready to send materials or talk it through?

Email the list to mike@mikeruiz.xyz, or use the contact form. There is no file portal and no fake checkout.